Bridging Markets, Industries, and Opportunities
Who We Are
Choris Synora is a Korea-based international business development and strategic advisory firm specializing in cross-border commercial opportunities, investment facilitation, and project development.
Our work is founded on the belief that successful international business requires more than market intelligence or conventional commercial introductions. It demands a thorough understanding of local business environments, access to relevant stakeholders, and the ability to transform opportunities into actionable commercial initiatives.
Drawing upon our international networks and multidisciplinary expertise, we facilitate strategic partnerships between businesses, investors, and institutions across diverse markets.
Our activities encompass international market entry, technology commercialization, infrastructure and industrial development, climate-tech, and sustainable investment initiatives.
Our Approach
Identifying Opportunities. Building Partnerships. Facilitating Execution.
We combine international market knowledge, strategic relationships, and commercial expertise to identify and advance opportunities across geographical and institutional boundaries.
Our approach extends beyond traditional advisory services. We engage with commercial and institutional stakeholders, identify suitable partners, assess project feasibility, and facilitate the relationships and structures necessary to move opportunities toward implementation.
Through our established networks across Central Asia, Europe, and other international markets, we help clients navigate unfamiliar environments while identifying commercially viable opportunities for growth and investment.
Our objective is to create enduring value through meaningful international partnerships and commercially sound projects.
Founder’s Profile
Andrew Lee, Founder & Managing Director
Andrew Lee is an international business development professional with multidisciplinary experience spanning technology, finance, sustainability, and cross-border commercial development.
His professional activities encompass international market entry, strategic partnerships, technology commercialization, and the origination and development of investment opportunities across diverse industries and markets.
Previously, he served as Head of International Business Development at a Korean climate-tech company, where he led international expansion initiatives, strategic partnerships, and the commercialization of digital sustainability solutions.
His experience also encompasses business analytics, corporate strategy, and the development of commercial relationships with public- and private-sector stakeholders across international markets.
Andrew holds a BA (Hons) in Economics and Business with East European Studies from University College London (UCL) and a Master's in Business Analytics and Big Data from IE Business School.
He also pursued doctoral research at Far Eastern Federal University in Russia, focusing on public-sector innovation and corporate sustainability.
His multidisciplinary background informs Choris Synora's approach to identifying commercial opportunities, developing strategic partnerships, and facilitating cross-border business initiatives.
